Make the GREAT leap from sales manager to sales coach!!!

I have had the pleasure of working closely with New York Times Bestselling author Linda Richardson. In the 2nd edition of Linda's book "Sales Coaching - Making the Great Leap from Sales Manager to Sales Coach" released earlier this year, she provides very practical guidance to all sales managers on how to drive performance through their teams by mastering the skills of sales coaching in today's challenging world of business.

Here is what some sales experts say about it:

"The single most important sales management skill is coaching! Linda has written the best book on sales coaching that we have ever seen. Make the great leap from sales manager to sales coach and watch your performance skyrocket!" Mike and Joe, Cofounders of the SalesRoundup Podcast

"Sales organizations realize the dramatic impact sales coaching has on improving performance. Linda's book is an excellent source for turning sales managers into sales coaches that produce results" Jim Steele, Chief Customer Officer and President Salesforce.com

"Good coaching yields great performance. Linda's pioneering 1st edition took sales managers from boss to coach a decade ago. With this 2nd edition, she takes sales coaches to sales champion levels" Gerhard Gschwandtner, founder and publisher, Selling Power.

I have presented, spoken and delivered interactive webinars on what it takes to effectively lead sales teams in this business climate. The heart of all that the sales manager does is coaching. We have proven that sales coaching leads to the engagement of the sales people; and we have shown how engagement leads to significantly increased performance and results. In other words, sales coaching is a clear path to success for any front line or senior level sales manager.

So I ask, why aren't more sales leaders developing their sales managers and giving them the skills, support and infrastructure to capitalize on the opportunity right in front of them? We are all looking for the edge - its right here! What are your thoughts?

visit us at Richardson Sales Training

Sales Coaching

Having returned from speaking at Selling Power's Sales Leadership conference in Chicago yesterday, I am more passionate than ever that front line sales managers must acquire the skills and tools to more effectively coach their teams in this business environment. We all know the drill, research shows that coaching is the sales manager's least developed skill and most have been put into the role as a result of being a top producing salesperson. This can be a toxic combination for someone expected to engage, support and drive results through their sales teams. A favorite quote of mine from John Wooden, legendary UCLA basketball coach is "its what you learn after you know it all that counts". It is this very wisdom that sales managers must never lose sight of if they are to be effective, especially today!

To visit us on the web go to: Richardson Sales Training